
About Us
We ensure that our partners receive tailored solutions that address their unique needs.
At WIP Group, we are a trusted partner dedicated to delivering solutions that truly matter. With over a decade of experience, our team pairs expertise with collaboration to deliver results that fuel our partners' growth.
From designing innovative income protection plans to streamlining claims management and crafting impactful marketing strategies, our commitment is unwavering: to empower our partners and deliver outcomes that make a tangible difference.
What sets us apart is our ability to adapt to the evolving needs of a diverse range of partners. Driven by a team that blends knowledge with passion, we recognise that no two partnerships are alike. That’s why we offer more than insurance - we provide peace of mind, strategic growth, and enduring partnerships that fuel success.
Our Team

“Since 2010, WIP has grown from a niche provider to a market leader, achieving remarkable year-on-year growth by delivering innovative solutions and building trusted partnerships across the insurance industry.”
Our Ethos and Values
At WIP Group, our ethos is rooted in partnership, innovation, and integrity. We believe in creating meaningful connections with our partners, driving growth, and delivering solutions that exceed expectations.
Our values guide everything we do:
Collaboration: We work hand-in-hand with our partners, fostering long-term relationships built on trust and shared success.
Excellence: We strive for unmatched quality in every solution we deliver, setting new standards in the insurance industry.
Innovation: We embrace forward-thinking strategies and technologies to stay ahead of the curve and address evolving needs.
Empathy: We put people first, ensuring our services bring peace of mind and genuine value to our partners and their teams.
Accountability: We hold ourselves to the highest standards of transparency and reliability in every interaction.
Together, these principles shape our commitment to creating lasting impact and driving success for everyone we serve.

“At WIP Group, we’re not just delivering insurance solutions - we’re building partnerships that drive growth, inspire innovation, and provide peace of mind. Our success is rooted in a commitment to understanding our partners’ needs and exceeding their expectations at every turn. Together, we’re shaping the future of insurance.”
— Jason Potter-Rose, WIP Group CEO
Partners, Friends & Associations
WHY WE’RE A SUPERFRIEND PARTNER
WIP Group is a SuperFriend Partner because we believe in their vision of an Australia where all workplaces are mentally healthy.
SuperFriend provides mental health and wellbeing solutions, advocacy and insights for super funds and their members, insurers and workplaces.
With one in five Australians navigating mental health challenges in any one year, and almost half during their lifetime, we know this is something we can only improve together.
Learn more about the work we do together at superfriend.com.au
GENERAL INSURANCE CODE OF PRACTICE
The Insurance Council of Australia Limited has developed the General Insurance Code of Practice (“the Code”), which is a voluntary self-regulatory code. The Code aims to raise the standards of practice and service in the insurance industry.
Our insurers have adopted the Code on terms agreed with the Insurance Council of Australia. For further information on the Code please visit www.codeofpractice.com.au. All WIP Group companies have adopted the Code.

CONNECT WITH US
Let’s build a partnership that drives growth and delivers real value. Contact us today to explore tailored insurance solutions designed to support and grow with your business.